Privacy Policy

LAST UPDATED: JUNE 24, 2021

This Privacy Policy describes the “Personal Information” that [www.pescatlantic.com] collects from you in various contexts, including when you visit our websites, communicate with us, or participate in any of our programs or events (collectively “Services”), and why we collect your information. When we use the term “Personal Information” we are referring to information that identifies, relates to, describes or can be associated with you.  

We reserve the right to amend this Privacy Policy at any time in its sole discretion. If we do, we will update the “Last Updated” at the top of this Privacy Policy and make sure to notify you about any material changes by displaying a prominent notice on top of page, or by emailing you directly as required under the applicable law.

Our website may include links to third party websites and/or applications. Please note that we have no control over the privacy practices of websites or applications that we do not own. To the extent you wish to understand how the third party processes your data, you should review the third party’s privacy policy.

1. Personal Information We Collect

The following are examples of the type of information that we collect and how we use that information. 

Information We Collect From You Directly

  • Contact Information.  Our website contains a form that allows you to provide us with your contact information, first and last name, email address, and send us a message.

  • Feedback/Support. If you provide us feedback or contact us for support we will collect your name and email address, as well as any other content that you send to us, so that we can process and reply to your requests.

  • Surveys. We may send you customer surveys to gauge how you are enjoying our Services. When you participate in a survey we collect information that you provide through the survey.  If the survey is provided by a third party service provider, the third party’s privacy policy applies to the collection, use, and disclosure of your information.

  • Employment. If you apply for a job, or become an employee, we collect information necessary to process your application or to retain you as an employee. Providing this information is required for employment.

 

Information We Collect From You Automatically

  • Web logs. When you visit our website we collect information, including your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to a computer when the Internet is used), domain name, click-activity, referring website, and/or a date/time stamp for visitors.

  • Cookies and First Party Tracking. We may use cookies (small pieces of information that a website sends to a computer’s hard drive while a website is viewed) for certain necessary functions of our website, and also to provide us with critical information about the website’s operations.

  • Cookies and Third Party Tracking. We may also participate in behavioral advertising, which means that a third party uses technology (such as a cookie) to collect information about your use of our website so that they can provide advertising about products and services tailored to your interests on our website, or on other websites. 

  • Email Interconnectivity. You may receive email from us, wherein we use certain tools to capture data related to when you open our message, click on any links or banners it contains and make purchases.

  • Website interactions. We may also use technology to monitor how you interact with our Website. This may include which links you click on, or information that you type into our online forms.  This may also include information about your device or browser.

  • Plug-ins and Social Media Widgets.  Our Website may include social media features and widgets, such as the Facebook Like button, the “Share this” button, and other interactive programs that may run on our website. These features may collect your IP address, which page you are visiting on our Website, or other information, and may set a cookie or use other tracking technology to enable the feature to function properly and for other purposes. These features are displayed on our website, but are hosted by third parties, and are subject to the third parties’ privacy policies.

In addition to the information above, we may also receive information about you from other sources, including third parties, business partners, our affiliates, or publicly available sources.  For example, if you submit a job application, or become an employee, we may also conduct a background check.

2.     How We Use Your Personal Information

In addition to the purposes and uses described above, we use information in the following ways:

  • To identify you when you visit our website or our stores.

  • To provide our Services.

  • To improve our Services and product offerings.

  • To conduct analytics and research to improve our Services.

  • To respond to inquiries related to support, employment opportunities, or other requests. 

  • To send marketing and promotional materials including information relating to our products, Services, sales, or promotions, or those of our business partners.

  • For internal administrative purposes, as well as to manage our relationships.

 

3.     How We Use Cookies

We may use First and Third Party cookies on our website. Cookies are small data files that are placed on your computer or mobile device when you visit a website.  Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to report information.  Cookies that we set are called “first party cookies”.  Cookies set by other parties are called “third party cookies.”  Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites. 

Your Cookie Choices.  You can set or amend your web browser controls to accept or refuse cookies.  If you choose to reject cookies, you may still use our website, but your access to some functionalities and areas of our website may be restricted.  To learn how to refuse cookies through your web browser controls (which vary from browser-to-browser), you should visit your browser’s help menu for more information. In addition, most advertising networks offer you a way to opt out of targeted advertising.  If you would like to find out more information, please visit http://www.aboutads.info/choices/  or http://www.youronlinechoices.com.

Analytics.  We use a tool called “Google Analytics” to collect information about use of this website. Google Analytics collects information such as how often users visit this website, what pages they visit when they do so, and what other websites they used prior to coming to this website. We use the information we get from Google Analytics only to improve this website. Google Analytics collects only the IP address assigned to you on the date you visit this website, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this website, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this website is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this website by disabling cookies on your browser.

Third Party Cookies.  While we do not control third parties’ collection or use of your information to serve interest-based advertising, some third parties may provide you with ways to choose not to have your information collected or used in this way.  Likewise, most web browsers provide help pages relating to setting cookie preferences.  More information may be found for the following browsers here:

 

Do Not Track.  Currently, our systems do not recognize browser “do-not-track” requests. You may, however, disable certain tracking as discussed above (e.g., by disabling cookies). For more information about tracking, please visit http://www.allaboutdnt.com/.

4.     How We Share Your Personal Information

We share your Personal Information with the following third party recipients for business purposes:

  • Service Providers. In certain situations, we employ other companies and people to perform tasks on our behalf and share your information with them to provide our Services. Our service providers do not have any right to use the Personal Information we share with them beyond what we deem necessary for the business purpose of operating the Service.  

  • Affiliates. We may disclose the Personal Information we collect from you to our affiliates or subsidiaries for the purpose of providing the Services; however, if we do so, their use and disclosure of your Personal Information will be subject to this Privacy Policy.

  • Business Transactions. We may disclose Personal Information in connection with any proposed purchase, merger or acquisition of any part of our business, provided that we inform any potential buyer that it must use your Personal Information only for the purposes disclosed in this Privacy Policy

  • Legal Requirements and Protection. We may disclose your Personal Information if required to do so by law, court order, subpoena, other legal process, or if we believe that it is reasonably necessary to comply with a law, regulation or legal request; to protect the safety of any person; to address fraud, security or technical issues; or to protect our rights or property.

 

5.     Your Choices

You can make the following choices regarding your Personal Information:

  • Access Your Personal Information. You may request access to your Personal Information by contacting us at the address described in the “How to Contact Us” section below. If required by law, upon request, we will grant you reasonable access to the Personal Information that we have about you.  

  • Change Your Personal Information. We rely on you to update and correct your Personal Information.  If our website does not permit you to update or correct certain information, you contact us at the address described below in order to request that your information by modified. Note that we may keep historical information in backup files as permitted by law. 

  • Opt Out of Marketing Communications. You can stop receiving promotional emails by following the unsubscribe instructions in emails that you receive.  If you decide not to receive promotional emails, we may still send you service related communications.  If you sign up to receive text messages from us that contains promotional information, you can opt-out of receiving future messages by replying “STOP.”

 

6.     Securing Your Personal Information

No method of transmission over the Internet, or method of electronic storage, is fully secure. While we use reasonable efforts to protect your Personal Information from unauthorized access, use, or disclosure, we cannot guarantee the security of your Personal Information. In the event that we are required by law to inform you of a breach to your Personal Information we may notify you electronically, in writing, or by telephone, if permitted to do so by law.

7.     Retention of Your Personal Information

We will retain your Personal Information for as long as your account is active, or for the length of time needed to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

 

8.     California Shine the Light Disclosure

California Civil Code Section 1798.83 (also known as the “Shine the Light” law) permits customers who are California residents to request in writing: (i) a list of the categories of Personal Information, such as name, address, email address, that a business has disclosed to third parties during the immediately preceding calendar year for the third parties’ direct marketing purposes, and (ii) the names and addresses of all such third parties. To make such a request, please send your request to the contact information provided in the “How to Contact Us” section below, with the subject line “California - Shine the Light Request.”

 

9.     Transmission of Information to Other Countries

We are located in the United States.  As a result, if you are a user located outside the U.S., you should be aware that your Personal Information will be processed under the applicable U.S. privacy laws which may be less stringent than the laws in your country.  By submitting your Personal Information to us you agree to the transfer, storage and processing of your information in a country other than your country of residence including, but not necessarily limited to, the United States.

 

10.  Children’s Privacy

This Service is not intended to be used by or provided for children under the age of 13. If you believe a child has been using our Services without the proper consent, you may contact us at the email noted in the “How to Contact Us” section below. 

 

11.  How to Contact Us

If you have any questions, comments, or complaints concerning our privacy practices please contact us via email at [dobusiness@pescatlantic.com].